November Project™, as most of great ideas, started at the bar over few cold brews. We realized that every year during late autumn months going into winter we struggled to stay in shape. We assigned the laziness to any crappy excuse that we could think of – cold weather, shorter winter days, busy work schedules… What we actually lacked was the motivation to wake up and workout before the workforce started storming the streets. We also realized that it was really hard to get motivated on our own.

Gym membership was not an option for multiple reasons, most important one being $$$.

But then the light bulb went on. During our involvement at highly competitive Division I collegiate rowing program we realized that no mater how tired, cold, sad or hungry we were, somehow we always showed up for practice. The reason? We didn’t want to let down the other seven guys in the boat. Using that model we started scheduling workouts that we had to show up for because we didn’t want to leave the other guy hanging.

Fall turned to winter, and winter became spring and we’re still going strong. Today November Project™ is in ten cities and four time zones in North America and continues to grow strong.